
On the 5th of March 2009, I visited Rashel Tashchien at Quiet Storm. Quiet Storm are an advertising agency based near Oxford Circus in London whose portfolio include HMV, Heat magazine, Bruschettas, Cheesestrings and Mattesons to name but a few clients.
The studio is based on the 3rd floor of a busy high street building and the interior is a well equipped and well fitted studio (although appeared slightly unorganised). They have their own production facilities which includes a filming studio and after effects studio. They not only pitch the ideas of the adverts but also see the production right through to the end. This sets Quiet Storm apart from quite a lot of other advertising agencies.
With my background being more graphics based, Rashel said that his experience of my work was limited but he was more than willing to give me his opinion from an advertisers perspective. I ran through my portfolio which included editorials, branding and other design projects. Rashel talked about communicating the message through more than just the subject but through the design and composition of the work.
I then went on to talk to him about a current project I'm working on for the Magic Circle and how I'm progressing with the ideas I have come up with so far. Rashel gave me an idea of how an agency like Quiet Storm would tackle the brief in terms of the ideas I presented to him which I found very useful.
Although Quiet Strom is an advertising agency, I still found it enlightening to see how they work and approach briefs and how they produce them.
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